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Eat the best
There are few landscapes more beautiful than the South Downs. For centuries, these rolling hills have
supported generations of sheep farmers and a host of small, traditional businesses. Now’s your chance
to support our local producers – and enjoy some of the finest South Downs Lamb and Venison you will
taste anywhere in the UK.
Help us to protect this stunning landscape
When you buy produce bearing the mark of the South Downs brand, you will be doing your bit to help
us conserve the South Downs landscape, its wildlife and cultural heritage for generations to come. This
mark is an assurance that participating producers follow environmentally friendly practices that help us
to protect, conserve and enhance the South Downs landscape. It also guarantees the highest quality
naturally produced meat.
Explore nature’s legacy
Sheep Grazing
The South Downs landscape depends on sympathetic farming and land management practices.
Without sheep grazing, the South Downs’ beautiful landscape would become unrecognisable. Since the
Bronze Age, flocks have maintained the rare chalk grassland, allowing an incredibly diverse range of
plants and insects to thrive. Our South Downs Lamb producers are committed to conserving this
grassland, while providing the finest tasting meat.
Coppicing
Coppiced woodland provides a safe habitat for bees, butterflies and other wildlife including native plants
such as foxglove, dog violet and primrose. Coppicing means cutting back young tree stems to maximise
sunlight through the tree canopy and promote healthy, vibrant woodlands. South Downs Charcoal is
produced using coppicing as a means of managing the South Downs woodlands sustainably.
Deer
Careful management of the South Downs deer population allows us to protect young trees, crops,
woodland flora and fauna.When you buy South Downs Venison you’re helping to maintain a stable
deer population guaranteeing the conservation of the landscape for generations to come.
Why buy South Downs lamb?
• It’s of consistently high quality and tastes amazingly good
• Buying seasonal and locally produced food helps to reduce our carbon footprint
• It’s produced using non intensive, sustainable, low-impact production systems
• You will be actively supporting local producers who are committed to protecting and enhancing the South Downs landscape, wildlife and cultural heritage
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